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Brand
Campaigns
& Strategy

Strategic brand campaigns across national, international, and co-branded channels — delivering 285% average ROI, +42% brand awareness, and +28% market share growth in the HPC sector.

Brand Strategist & Creative Director
National + International
NVIDIA + Technology OEMs
Digital, Print, Events, Social

Results

Comprehensive
Campaign Performance

+42%
Brand Awareness
National increase — 12-month period
285%
Avg Campaign ROI
Across all campaign types — above industry standard
+28%
Market Share
HPC sector category growth
1.2K+
Qualified Leads / Qtr
Consistent delivery across all channels
+40%
CTR Performance
Above benchmarks — all channels

Portfolio

Campaign
Categories

Co-Marketing
Technology Partnership Campaigns
NVIDIA co-branded national and international programs. Shared messaging frameworks, co-branded asset libraries, and synchronized multi-market rollouts driving measurable pipeline growth.
National Advertising
National Advertising Performance
Full-scale national advertising programs across digital, print, and media channels. Creative direction and budget management for campaigns spanning U.S. markets with unified brand messaging.
Digital Transformation
Digital Transformation Campaigns
Process automation and change management campaigns. Communicating complex technical initiatives to broad audiences — translating product evolution into compelling brand narratives.
International
International Marketing Coordination
Global strategy and cross-cultural campaign execution. Adapted U.S. campaigns for international markets while maintaining brand integrity across regions and compliance requirements.
Traditional
Direct Mail & Print
Traditional marketing campaigns integrated with digital programs. Vendor coordination, print production management, and measurable direct response campaigns aligned with broader brand strategy.

Approach

Strategy

Architected multi-channel brand campaigns that span digital advertising, traditional media, event presence, and international markets — all unified under a coherent brand strategy aligned with sales and product goals.

Built shared frameworks for co-branded partner programs, ensuring consistent brand expression while accommodating partner brand requirements. Developed campaign measurement systems that connect brand investment to qualified lead generation and market share metrics.

  • Multi-channel brand strategy: digital + traditional + events
  • Co-marketing framework aligned with partner brand standards
  • Campaign measurement: awareness → engagement → pipeline
  • International adaptation: U.S. programs localized for global markets

Execution

Directed creative development across all campaign formats — digital ads, print materials, event collateral, and co-branded assets. Managed agency and vendor relationships, production timelines, and budget allocation across $500K+ quarterly spend.

Executed event marketing at GTC, SuperCompute, and I/ITSEC — booth design, signage, collateral, and giveaways. Coordinated international rollouts with regional teams, ensuring synchronized launches and compliant local adaptations.

  • Creative direction: ads, print, events, digital, co-branded assets
  • Budget management: $500K+ quarterly, multi-channel
  • Event marketing: GTC, SuperCompute, I/ITSEC trade shows
  • Vendor and agency coordination
  • International team coordination for synchronized launches
National Advertising PerformanceBy Campaign Type
Tech Partner
14.3× ROAS
Digital
+40% CTR
Print / Direct
285% ROI
Events
1.2K+/qtr
Brand Lift
+42%
Market Share & Brand GrowthYoY Portfolio Results
HPC Market
+28% share
Avg Campaign
285% ROI
Awareness
+42%
Lead Volume
1.2K+ / qtr
Click-Through
+40% CTR

Next

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From national campaigns to co-branded partnerships — let's create brand momentum that drives measurable market growth.

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