Digital transformation through SEO/SEM, marketing automation, and data-driven analytics — driving 156% organic growth, 420% email ROI, and a 92% lead qualification rate.
Results
Channels
Approach
Built a full-funnel digital marketing infrastructure from the ground up — unifying paid and organic channels with CRM, automation, and a centralized analytics stack. The goal: connect top-of-funnel activity to qualified pipeline, not just traffic.
Developed a content-driven SEO strategy paired with precision paid search to maximize share of voice across target verticals. All channels fed into a unified HubSpot CRM with lead scoring, lifecycle tracking, and automated nurture workflows.
Managed the complete digital marketing stack: campaign creation, A/B testing, landing page optimization, CRM workflow builds, and weekly performance reporting. Iterated on every channel based on conversion data — not assumptions.
Owned the full analytics governance — GA4 configuration, event tracking, UTM standardization, and custom dashboard builds for marketing, sales, and executive review. Reduced cost per lead 38% through systematic audience pruning and bid refinement.
Next
From SEO infrastructure to automated lead pipelines — let's connect your marketing investment to measurable revenue.