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Technology Partnership Campaigns

Technology partnership campaign performance: 257M+ impressions, −$463K YoY cost, 7.36M+ conversions ($7.3M value), +27% organic growth, search +26%, social +184.8%, global expansion.

Technology Partnership Campaigns

Strategy / Brand Management / Co-Marketing

Challenge: Architect and execute national and international co-marketing for technology partnerships (including NVIDIA), aligning messaging across channels, unifying creative at scale, and producing measurable growth in traffic, conversions, and sales pipeline.

Strategy: Own the end-to-end partnership marketing plan: advertising management, creative direction, and performance optimization. Develop shared messaging frameworks and co-branded assets with NVIDIA, coordinate with international teams for synchronized rollouts, and integrate reporting that ties marketing activity to sales and lead performance.

Execution: Lead cross-functional collaboration across creative, product marketing, sales, channel marketing, and partner teams. Oversee U.S. and international e-commerce content (product creation, landing pages, ongoing maintenance) and work with IT to monitor and remediate accessibility issues. Manage event creative for GTC, SuperCompute, and I/ITSEC (booth design, signage, collateral, giveaways).

Results: Delivered exceptional performance optimization with meaningful cost reductions, conversion growth, and strong return on ad spend through strategic campaign management and data‑driven optimization across channels and international markets. See Performance Metrics below for details.

Key Impact: Established a co-marketing engine that scales globally, delivers measurable growth, and strengthens the NVIDIA partnership. Consolidated campaign reporting connects advertising, organic lift, and lead quality to sales outcomes for faster executive decisions.

Performance Metrics

12-Month Campaign Results (Google Ads + GA4)

Ad Impressions

257.6M

257,632,794 total

+213.4M YoY

Cost Reduction

-$463K

$463,001.83 saved

47% efficiency gain

Conversions

7.36M

7,364,786 total

+929% YoY

Conversion Value

$7.36M

$7,364,786.42 total

14.3× ROAS

Organic Growth

+27%

1M+ active users

YoY increase

Channel Performance (YoY Growth)
International Market Growth (Active Users, YoY)
Project Roles