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Marketing & Operations Leader · Palm Bay, FL

Dale H.
Francis
Jr.

20+ years driving measurable results across enterprise marketing, partner ecosystems, global web platforms, and executive reporting. Currently operating at director scope — budget ownership, team leadership, C-suite reporting.

$7.3M
Attributed Value
213M+
Ad Impressions
$463K
Ad Spend Saved
Certified Asana
Workflow Specialist
& Ambassador

Creative work that
proves range.

Photography · Graphic Design · Video Production

Results that
speak first.

213M+
Ad impressions across national and international campaigns
PNY Technologies
$7.3M
In attributed conversion value — one of the strongest cycles in company history
PNY Technologies
$463K
Ad spend reduced while simultaneously growing global user reach
PNY Technologies
6.6M+
Conversions driven across Google, Display, Performance Max programs
PNY Technologies
+61%
U.S. user growth alongside meaningful international market expansion
U.S. · France · Canada · Germany · U.K.
+181%
Organic video reach growth — driven by structured content strategy
Organic channel performance
5,000+
SEO-optimized websites deployed for legal, medical, and SMB clients
Cybertrack Marketing
16yrs
Agency director experience — HBO, VH1, BET, Miami Heat, Gibson Guitar
Nine5Four, Inc.

The work
defines the
level.

I don't lead with titles — I lead with results. Over the past 20+ years I've operated at director scope across budget ownership, cross-functional team leadership, C-suite reporting, and enterprise-scale execution — regardless of what the org chart said my title was.

At PNY Technologies I manage a $500K+ quarterly marketing budget, partner directly with NVIDIA's marketing and sales teams, oversee global e-commerce operations across U.S., EU, and APAC, and deliver executive reporting from weekly standup to annual board-level review.

"I think creatively, therefore I am creative. Creativity is the experience of life, sound, color, ideas, stories, motion, emotion, and symbols brought to life."

Before PNY, I spent 16 years as Director of Marketing & Creative at Nine5Four — working with HBO, Showtime, VH1, BET, the Miami Heat, Gibson Guitar, and Universal Music Group. My career spans agency, in-house, and enterprise — and I've built or overseen nearly every layer of the marketing stack.

Active user of AI/LLM tools since August 2022. Certified Asana Workflow Specialist and Ambassador. I build systems that reduce cognitive load, increase visibility, and make teams faster.

2021
Now
Manager, Marketing & Creative
PNY Technologies · Remote
2008
2021
Director, Marketing & Creative
Nine5Four, Inc. · Ft. Lauderdale
2008
2018
Sr. Manager, Marketing & Web
Cybertrack Marketing · Concurrent
Earlier
Creative Director / Marketing Lead
IT Trends · e-Neighborhoods · Don King Productions · Certified Vacations

Notable Brand Partners

NVIDIA · HBO · Showtime · VH1 · BET · Miami Heat · W Hotels · Embassy Suites · Gibson Guitar · Universal Music Group · ReMax · Coldwell Banker · ESPN · MGM

Disciplines

01
Marketing
Operations
Integrated campaign planning, $500K+ budget management, cross-functional execution, and C-suite performance reporting at enterprise scale with NVIDIA and global partners.
Campaign StrategyBudget MgmtAttributionExecutive Reporting
View Marketing →
02
Graphic
Design
Brand identity, magazine layouts, logo systems, and promotional creative for national brands — HBO, Miami Heat, Gibson Guitar, and 16 years of agency work.
Brand IdentityArt DirectionAdobe SuitePrint & Digital
View Graphic Design →
03
Photo­graphy
Editorial, fashion, sports, and event photography — from Showtime boxing to Ferrari Club of America, magazine covers, and music industry shoots.
EditorialFashionSportsLightroom / PS
View Photography →
04
Video
Production
Creative direction, film, and editing across documentaries, book trailers, commercials, and music industry content. From concept to final cut.
Creative DirectionPremiere ProAfter EffectsStorytelling
View Video →
05
Live
Dashboard
A fully functional MDF Campaign Dashboard I designed and built in PHP — input real metrics and generate an executive performance report in seconds. Live and interactive.
PHPChart.jsMDF ProgramsExecutive Reporting
Try the Dashboard →
06
Let's
Connect
Currently open to new opportunities — director-level marketing, creative leadership, or marketing operations roles. Remote-first. Let's talk about what you're building.
Remote-ReadyDirector LevelPalm Bay, FLOpen to Opportunities
Get In Touch →

Marketing fluency.
Technical depth.

Built the tools. Ran the campaigns. Owns the numbers.

MDF Campaign
Dashboard

A fully functional marketing performance tool I designed and built — enter campaign metrics and generate an executive-grade report in seconds. This is marketing operations and development in one place.

iamdfrancis.com/demo/mdf/tw/index.php

Input real campaign data — impressions, clicks, conversions, budget, pipeline value — and the dashboard generates a clean, executive-ready performance report. Built to demonstrate both marketing fluency and technical build capability in a single tool.

Built with

PHPHTML5CSS3JavaScriptChart.js

Skills &
Technology

Marketing & Analytics
HubSpotGoogle AnalyticsGoogle AdsMicrosoft ClarityFacebook AdsMailChimpSEO / SEMUTM Attribution
AI & Automation
ChatGPT / LLMsAI Research & SynthesisPrompt EngineeringWorkflow AutomationAsana (Certified)
Web & Development
WordPressPHPMySQLLaravelHTML5CSS3BootstrapGitJoomlaMagentoShopifyLinux
Design & Media
PhotoshopIllustratorInDesignPremiere ProAfter EffectsLightroomAuditionFinal Cut ProAdobe XD
Print & Experiential
Booth GraphicsSignageCollateralDirect MailEvent Production

20 years.
Every layer
of the stack.

Agency · In-House · Enterprise · Remote

Let's build something
worth talking about.

Director-level marketing and operations leadership. Remote-first. Available for the right opportunity.

Open to new opportunities

What I bring

  • Strategic clarity and execution discipline
  • Cross-functional team leadership
  • AI-enabled workflow systems
  • Executive-level reporting and communication
  • A portfolio that spans 20+ years and every discipline

Location

Palm Bay, FL — open to remote roles