Impressions
257.6M
257,632,794 total
Challenge: Plan and manage national, multi-channel advertising campaigns across digital display, search, trade publications, and major industry events while maintaining accountability for $2M annual budget and measurable ROI outcomes.
Strategy: Architected comprehensive advertising strategy that integrated data-driven media planning, creative optimization, and performance analytics. Established KPI frameworks linking advertising spend directly to brand awareness growth, lead generation, and sales pipeline contribution.
Execution: Administered $2M annual advertising budget across multiple channels, optimizing spend allocation based on real-time performance data. Directed creative development, media buying, and campaign optimization while maintaining cross-functional alignment with sales and product marketing teams.
257.6M
257,632,794 total
-$463K
YoY reduction
7.36M
7,364,786 total
$7.36M
Attributed value
14.3×
Value/Cost
Results: Exceeded industry CTR benchmarks by 40% while achieving 285% ROI on advertising investments. Elevated brand awareness by 42% nationally, delivering 1,200+ qualified leads per quarter and contributing directly to 28% market share growth in high-performance computing sector.
Strategic Impact: Established data-driven advertising framework that transformed brand visibility and lead generation, positioning the company as category leader through measurable advertising excellence and strategic budget optimization that consistently exceeded performance benchmarks.