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National Advertising Campaigns

National advertising campaign performance: 257M+ impressions, $516K total cost (-$463K YoY), 7.36M+ conversions, $7.3M conversion value, 14.3× ROAS across digital display, search, and trade publications.

National Advertising Campaigns

Creative Direction / Budget Management / Media Planning

Challenge: Plan and manage national, multi-channel advertising campaigns across digital display, search, trade publications, and major industry events while maintaining accountability for $2M annual budget and measurable ROI outcomes.

Strategy: Architected comprehensive advertising strategy that integrated data-driven media planning, creative optimization, and performance analytics. Established KPI frameworks linking advertising spend directly to brand awareness growth, lead generation, and sales pipeline contribution.

Execution: Administered $2M annual advertising budget across multiple channels, optimizing spend allocation based on real-time performance data. Directed creative development, media buying, and campaign optimization while maintaining cross-functional alignment with sales and product marketing teams.

Advertising Performance Overview

12-Month Results Summary

Impressions

257.6M

257,632,794 total

Google Ads

Cost Delta

-$463K

YoY reduction

Efficiency

Conversions

7.36M

7,364,786 total

12 months

Conversion Value

$7.36M

Attributed value

ROAS

ROAS

14.3×

Value/Cost

Scaled

Channel ROI Performance
Efficiency Improvements

Results: Exceeded industry CTR benchmarks by 40% while achieving 285% ROI on advertising investments. Elevated brand awareness by 42% nationally, delivering 1,200+ qualified leads per quarter and contributing directly to 28% market share growth in high-performance computing sector.

Strategic Impact: Established data-driven advertising framework that transformed brand visibility and lead generation, positioning the company as category leader through measurable advertising excellence and strategic budget optimization that consistently exceeded performance benchmarks.

Project Roles