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International Marketing Coordination

International marketing analytics: 1M active users (+27.4% YoY), 1M new users (+27.7% YoY), global reach across US (467K), India (30K), France (31K), Canada (30K), Germany (28K), UK (25K), 1.4M organic search sessions.

International Marketing Coordination

Global Strategy / Cross-Cultural Campaigns / Market Expansion

Challenge: Coordinate marketing efforts across international markets while maintaining brand consistency, driving measurable organic growth, and establishing data-driven frameworks for global performance measurement and optimization.

Strategy: Developed scalable international marketing framework that balanced global brand standards with local market customization. Implemented comprehensive analytics infrastructure to track user engagement, geographic performance, and channel effectiveness across all international markets.

Execution: Managed cross-functional international teams across multiple time zones, coordinating campaign launches, trade show participation, and partner marketing initiatives. Established unified Google Analytics tracking and reporting systems for consistent performance measurement and optimization across all markets.

International Growth Performance

Global Audience & Channel Growth

Active Users

1.0M

1,000,000 total

+27.4% YoY

New Users

1.0M

1,000,000 total

+27.7% YoY

Top Market

US 467K

United States

+61.0%

Markets

6

Primary regions

Tracked

Engagement

1m 03s

Avg time on site

GA4

Organic Channel Growth (YoY %)
Geographic Growth (YoY %)

Results: Achieved 1M active users (+27.4% YoY) and 1M new users (+27.7% YoY) across 6 primary international markets. Delivered exceptional organic growth with 1.4M search sessions (+26.0%), 75K social sessions (+184.8%), and strong engagement metrics averaging 1m 03s per session across all markets.

Strategic Impact: Established data-driven international marketing framework that delivers measurable global growth while maintaining brand consistency. Created scalable analytics infrastructure that enables real-time optimization and strategic decision-making across all international markets.

Project Roles