Response Rate
8.5%
3x industry avg
Challenge: Integrate traditional direct-mail and print marketing with digital campaigns to create cohesive multi-channel experiences that reach decision-makers across all touchpoints in the Media and Entertainment, Lifestyle, Health and B2B sector.
Strategy: Developed integrated campaign approach that combined targeted direct-mail pieces with coordinated digital follow-up sequences. Created high-impact print materials that drove recipients to personalized landing pages for seamless digital engagement tracking.
Execution: Managed complex vendor relationships for printing, mailing, and fulfillment services while coordinating timing with digital campaign launches. Implemented tracking systems that connected offline responses to online behavior for comprehensive campaign attribution.
Results: Outperformed industry benchmarks on response and conversion and contributed meaningfully to qualified pipeline through integrated traditional marketing paired with digital follow-up. See Performance Metrics above for details.
Key Components: Executive-targeted direct-mail packages, trade publication advertising, conference program sponsorships, and coordinated print collateral that supported digital campaigns while providing tangible brand touchpoints for high-value prospects.
8.5%
3x industry avg
65%
Landing page conv
$950K
Qualified pipeline
+22%
Vendor optimization
45K
Pieces mailed