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Direct-Mail & Print Campaigns

Direct-Mail & Print Campaigns

Direct-Mail & Print Campaigns

Traditional Marketing / Vendor Coordination / Integrated Campaigns

Challenge: Integrate traditional direct-mail and print marketing with digital campaigns to create cohesive multi-channel experiences that reach decision-makers across all touchpoints in the Media and Entertainment, Lifestyle, Health and B2B sector.

Strategy: Developed integrated campaign approach that combined targeted direct-mail pieces with coordinated digital follow-up sequences. Created high-impact print materials that drove recipients to personalized landing pages for seamless digital engagement tracking.

Execution: Managed complex vendor relationships for printing, mailing, and fulfillment services while coordinating timing with digital campaign launches. Implemented tracking systems that connected offline responses to online behavior for comprehensive campaign attribution.

Results: Outperformed industry benchmarks on response and conversion and contributed meaningfully to qualified pipeline through integrated traditional marketing paired with digital follow-up. See Performance Metrics above for details.

Key Components: Executive-targeted direct-mail packages, trade publication advertising, conference program sponsorships, and coordinated print collateral that supported digital campaigns while providing tangible brand touchpoints for high-value prospects.

Integrated Offline + Online Impact

Response Rate

8.5%

3x industry avg

Print-to-Web

65%

Landing page conv

Attribution

Pipeline

$950K

Qualified pipeline

Attribution

Cost Efficiency

+22%

Vendor optimization

Savings

Mail Volume

45K

Pieces mailed

Cohorts

Tactic Effectiveness
Outcome Metrics
Project Roles