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HempLife420, Pre-launch 2021, Launch 2026

HempLife420

HempLife420, Modern Cannabis Culture, Education, and Lifestyle

Print + Digital | Education / Product Reviews / Interviews / Lifestyle | Launch SS 2026

Concept: HempLife420 is a dual-format (print + digital) magazine designed to normalize, educate, and elevate cannabis culture through credible editorial, product transparency, and community storytelling.

Audience & Positioning: Consumers, patients, and industry professionals seeking trusted guidance across education, product reviews, wellness, entrepreneurship, and lifestyle.

Pre-launch (2021): Brand exploration and content pilots initiated during the pandemic to validate voice, topics, and design direction.

Launch Plan (2026): A digital-first rollout with limited collector print editions, partner integrations, and community activations (IRL and livestream).

HempLife420 Performance Plan

Editorial Mix & Go-To-Market Targets

Year‑1 Readership

60K

Monthly active users

Target

Newsletter Subs

12K

Opt‑in list

Year‑1

Avg Session

4m 20s

Engagement depth

Target

Print Run

5,000

Quarterly collector

Launch

Advertiser ROI

250%

Multi‑stream model

Target

Editorial Mix Performance (Engagement Score)
Audience & Revenue Impact (Achievement %)

Strategic Impact: A credible, design-forward cannabis publication that builds community trust, guides purchase decisions, and delivers brand value via education-first storytelling and responsible lifestyle coverage.

Project Roles