Year‑1 Readership
60K
Monthly active users
Concept: HempLife420 is a dual-format (print + digital) magazine designed to normalize, educate, and elevate cannabis culture through credible editorial, product transparency, and community storytelling.
Audience & Positioning: Consumers, patients, and industry professionals seeking trusted guidance across education, product reviews, wellness, entrepreneurship, and lifestyle.
Pre-launch (2021): Brand exploration and content pilots initiated during the pandemic to validate voice, topics, and design direction.
Launch Plan (2026): A digital-first rollout with limited collector print editions, partner integrations, and community activations (IRL and livestream).
60K
Monthly active users
12K
Opt‑in list
4m 20s
Engagement depth
5,000
Quarterly collector
250%
Multi‑stream model
Strategic Impact: A credible, design-forward cannabis publication that builds community trust, guides purchase decisions, and delivers brand value via education-first storytelling and responsible lifestyle coverage.