Reporting Time
-75%
Automated pipelines
Challenge: Create executive dashboards unifying data from HubSpot, Google Analytics, and ad platforms to reduce reporting time while improving accuracy and enabling real-time decision-making that increases lead quality and marketing ROI.
Strategy: Architected comprehensive analytics framework that integrated multiple data sources into unified executive reporting views. Developed automated reporting workflows that delivered actionable insights to senior leadership while maintaining data accuracy and real-time performance visibility.
Implementation: Built executive dashboards tracking marketing ROI, campaign performance, lead quality scores, and sales attribution. Integrated website analytics, CRM data, advertising platforms, and social media metrics into unified reporting system that enabled data-driven optimization and strategic decision-making.
Results: Greatly accelerated accurate reporting and improved executive decision-making, leading to better lead outcomes and marketing efficiency. See the dashboard above for specifics.
Strategic Impact: Transformed marketing performance management through comprehensive analytics integration that combined technical excellence with strategic insights, resulting in measurable improvements in campaign optimization and executive decision-making capabilities.
-75%
Automated pipelines
+60%
Attribution modeling
+45%
Budget optimization
99.2%
Validated tracking
100%
Weekly dashboards