Organic Traffic
+180%
Year-over-year
Challenge: Implement holistic SEO and SEM strategy, optimizing content and paid media for measurable pipeline impact while managing significant advertising budget and achieving superior performance benchmarks.
Strategy: Architected comprehensive search marketing strategy combining technical SEO optimization, content strategy, and data-driven paid advertising campaigns. Developed keyword research and competitive analysis frameworks that identified high-value opportunities and optimized campaign performance for maximum ROI.
Execution: Managed Google Ads campaigns with $500K quarterly budget, optimizing for lead quality and cost per acquisition. Implemented technical SEO improvements including site speed optimization, mobile responsiveness, and structured data markup while developing automated bid management strategies.
Results: Significantly grew organic reach and revenue impact while improving cost efficiency and search rankings through integrated SEO/SEM execution. See the dashboard below for specifics.
Strategic Impact: Established search marketing as primary revenue driver through integrated SEO/SEM excellence that combined technical optimization with strategic campaign management, resulting in measurable pipeline impact and sustained competitive advantage.
+180%
Year-over-year
-40%
Cost per lead
$2.8M
Multi-channel
+65%
Top 3 positions
+35%
Paid & organic