Home About Marketing Graphic Photo Video Resume Let's Talk
Home›Marketing

Marketing
Portfolio

Marketing is the bridge between creativity and commerce — where strategic thinking meets artistic vision. From brand positioning to campaign execution, every project tells a story that connects, converts, and creates lasting impact.

Work

Enterprise
Campaigns

Featured ★
MDF Campaign Dashboard
A fully functional marketing performance tool — input real campaign metrics and generate an executive-grade performance report in seconds. Built to demonstrate marketing fluency and technical depth simultaneously.
PHPChart.jsExecutive ReportingMDF Programs
Live
Interactive Tool
PHP
Custom Build
100%
Functional
01
National Campaign
Execution
Led integrated national and international marketing campaigns at PNY Technologies — aligning creative, web, paid media, and partner stakeholders across every initiative.
213M+
Impressions
$7.3M
Attributed Value
Campaign StrategyNVIDIA PartnerMulti-Channel
02
Performance
Marketing
Drove Google Display, Search, and Performance Max programs — reducing ad spend by $463K while simultaneously expanding reach and growing user bases across five international markets.
$463K
Spend Saved
6.6M+
Conversions
Google AdsPMaxAttribution
03
Brand Campaigns
& Strategy
16 years directing brand campaigns for HBO, Showtime, VH1, BET, the Miami Heat, Gibson Guitar, and Universal Music Group — delivering high-visibility creative across digital and print.
16yrs
Agency Direction
12+
Major Brands
Brand StrategyCreative DirectionEntertainment
04
Organic Growth
& Content
Built content systems that grew organic reach 27% YoY and drove a 181% lift in organic video — structured strategy executed through disciplined cross-team coordination.
+27%
Organic Reach YoY
+181%
Organic Video
Content StrategySEOSocial

Live Tool

MDF Dashboard
In Action

Enter your campaign details and generate an executive performance report instantly. This is a fully live tool — not a mockup.

iamdfrancis.com/demo/mdf/tw/index.php

Collaborators

Brands I've
Worked With

NVIDIA
HBO
Showtime
VH1
BET
Miami Heat
W Hotels
Embassy Suites
Gibson Guitar
Universal Music
ESPN
MGM
ReMax
Coldwell Banker
Keller Williams
Hard Rock
Homes.com
Don King Productions
Start a Conversation → Back to Home
↑