Technology partnership co-marketing at national and international scale — delivering 14.3× ROAS and 7.36M conversions across a $2M annual ad portfolio.
Impact
Approach
Architected and executed the end-to-end partnership marketing plan for technology co-marketing with NVIDIA — including advertising management, creative direction, and performance optimization across U.S. and international markets.
Developed shared messaging frameworks and co-branded asset libraries aligned with NVIDIA's brand standards. Coordinated with international partner teams for synchronized campaign rollouts, ensuring consistent brand presence across North American, European, and Asia-Pacific markets.
Led cross-functional collaboration across creative, product marketing, sales, and channel marketing teams. Managed U.S. and international e-commerce content — product creation, landing pages, A/B testing, and ongoing optimization.
Directed event creative for GTC, SuperCompute, and I/ITSEC — booth design, signage, collateral, and giveaways. Built consolidated reporting infrastructure connecting advertising metrics, organic lift, and lead quality to sales outcomes.
Performance Data
Project Details
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Let's build a campaign strategy that connects brand investment to measurable pipeline and revenue.