Dale H.
Francis Jr.

Drove 213M+ ad impressions and 6.6M+ conversions contributing to $7.3M in attributed value. Reduced ad spend by $463K while expanding global user growth: U.S. +61%, France +21.5%, Canada +29.7%, Germany +30.4%, U.K. +7.2%. Grew organic reach +27% YoY including +181% lift in organic video.

• Lead integrated marketing execution across national and international initiatives
• Collaborate directly with NVIDIA Marketing and Sales on co-branded campaigns across AI, AEC, M&E, healthcare, finance, technology, and manufacturing
• Oversee global e-commerce and web operations across U.S., EU, and APAC
• Build executive-ready reporting weekly through annual — from standup decks to annual board-level reviews
• Drive Google Display, Search, and Performance Max execution — strategy, creative, budget, optimization
• Certified Asana Workflow Specialist and Ambassador — architect and maintain team-wide workflow systems
• Manage cross-functional team spanning marketing, web, and creative disciplines

• Directed integrated marketing and creative for HBO, Showtime, VH1, BET, Miami Heat, W Hotels, Embassy Suites, Gibson Guitar, and Universal Music Group
• Planned and executed brand activations and promotional campaigns across entertainment, sports, hospitality, and music
• Led end-to-end creative production spanning graphic design, photography, video, and editorial
• Developed web publishing infrastructure and content systems reaching thousands of monthly readers
• Built e-commerce experiences as Shopify Business Partner for multiple client brands
• Managed internal and freelance creative teams across all active projects

• Directed creation and deployment of 5,000+ SEO-optimized websites for legal, medical, and SMB clients
• Oversaw conversion-driven landing page development and A/B testing frameworks
• Built custom Laravel marketing applications and campaign tracking tools
• Led direct mail and digital follow-up campaigns with integrated attribution
• Managed 10 dedicated Linux servers — uptime, security, and performance monitoring
• Supervised designers, developers, and copywriters across concurrent client engagements